Primark Madrid, 2015.

An immersive, 360-degree theatrical experience in Primark's Madrid flagship. Transparent LED screens surround the atrium playing bespoke content that use the displays as a single canvas across four floors. From fashions shows to balloon releases, underwater chases to giant ribbons, visitors are treated to a 40 minute audiovisual show that creates unique shareable moments.

Role
Creative direction.

Illustrated, animated, developed and produced by an amazing team at Dalziel & Pow including Ela Boyd, Jamie Davies and Neil Grunshaw.