February 16, 2011
Love Blossoms for Mulberry in collaboration with Danny brown.
Users registered online, chose a pattern from Mulberry's Spring Summer 2011 collection and added a personalised message. Come February 14, a digital seed was sent to the object of their affections via email. Once the link was opened, the seed grew into a unique bunch of flowers, the patterns of which were generated from that seasons Mulberry prints.
Backend by El Mysterioso and Groovytrain.