TOKYO STYLE CLASH was a chance for Toyko’s most stylish to battle it out and find out if they were HOT or NOT? From the 14th until the 16th October, a roster of 9 photographers were set up in the front window of BEAMS' Harajuku store, waiting to take over 1,400 entrants portraits.
All of the photographs were then used to create an interactive game that was played over six weeks on SHOWstudio during October and November 2006. by a celebrity panel and the worldwide SHOWstudio audience, who collectively decided who really has the hottest look in Tokyo!!
October 8, 2006
October 4, 2006
Who's 'a wanker'? What male stylist can't keep their clothes on? Which former curator of a national museum smokes in Grade 1* listed buildings? And what esteemed fashion writer has 'the back of a swimmer and the head of a monkey'?!! We knew champagne + a fashion crowd would yield sensational results, but add the SHOWstudio 'Confessions' Interactive and there was controversy! View the scurrilous secrets of the Bal Masqué's guests in this highly entertaining series of confessional clips.
July 8, 2006
Featuring an extensive selection of accessories from the A/W '06-7 collections, 'Blow, Clap, Talk & Hum' is a series of interactives that relies on specific noises created by the viewer. Possessing a particularly craft-based aesthetic, the playful interactives employ varying techniques that bring still-life images of carefully selected accessories –including shoes, bags, rings, hairpieces, necklaces and masks- to life. Each one of the four different interactives, encourages the viewer to make specific sounds –'blow', 'clap', 'talk' or 'hum'- into a microphone. These noises then activate a selection of accessories-themed 'stories' that take their form in a dress-up model, an animated crumpled paper sequence, a voice-activated selection of varyingly sized jewellery pieces and an animated shoe sequence, complete with 'footstep' audio.
June 12, 2006
April 21, 2006
Anechoic is a 'collections story' project that uses sound instead of visuals to interpret the essence of key garments the A/W '06-7 season by leading fashion brands. A live recording session in a specialist recording studio -a hemi-anechoic chamber- on 1 June 2006 was used to create a series of groundbreaking interactives that for the first time in fashion media, detail the precise sound of fashion materials such as feathers, sequins, glass crystals and beads, nylon, taffeta, leather, velvet, jacquard, zips and metallic chains.